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Whataburger 


AD: Kiana Fernandez, Maddy Kinsella 
UX Design: Uten Lama
CW: Cailyn Wesstrom

🏆  MAIP VEP campaign Finalist chosen by McGarrah Jessee 🏆 

Community Outreach, Education & Awareness, Social Media

Community Outreach
Whataburger will provide fresh produce to the over 23.5 million people currently living in food deserts through our mobile WHATAWHEELS trucks.

It’s true, we make delicious burgers. But we also know we have the materials and platform to make real, tangible and shareable change. 

THE BUZZ
Through TikTok, we’ll use diverse nutrition-influencer powerhouses to educate our socially conscious ‘Zellenial’ audience on the presence of food deserts & how fresh food is missing from so many lives in our nation. 



THE PROGRESS
TikTok users will be shown our truck’s journey around the US & watch road-trip style vlogs showing the hidden struggles of living in an area without access to fresh, nutritious food.

EDUCATION & AWARENESS
Throughout the initiative, more educational material will be released as well as coverage on site at the truck. 



TENDER TWO-STEP
All of this content leads to our Tender Two-Step dance challenge. For every participant, Whataburger will donate the cost of our chicken tender meal to food banks around the country. Entries are counted through the use of the hashtag #TenderTwoStep.





Respond2Racism - Greyhound - Durex - Nurx - Whataburger - Norton

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